Understanding Nigeria’sEntrepreneurs Through Data

Did you know?

43%

Of our customers are in Lagos and surrounding areas

23%

work in Professional Services (e.g. Legal, Accounting or Consulting)

44%

Run small businesses with 2–5 people

Understanding Nigeria’s Entrepreneurs Through Data

The HostAfrica SMB Insight Lab empowers Nigerian entrepreneurs with data-driven insights, tools, and inspiration to grow and thrive. With over 100,000 customers across East, West, and Southern Africa, we also equip partners, policymakers, and businesses to make smarter decisions that drive Africa’s economic growth.

By understanding our customers more deeply, we uncover opportunities, share practical guidance, and celebrate the innovators shaping Africa’s future.