Marketing Specialist

Location: Nigeria, Permanent

Department: Marketing
Reports to: Head of Marketing

 

Role Overview:

As the Marketing Specialist, you will manage all regional marketing initiatives while collaborating closely with the Head of Marketing and cross-functional teams. Your main focus will be on executing digital marketing campaigns, creating content, managing social media, engaging with the developer community, and driving revenue growth. Additionally, you will work with the team to improve our online presence and foster key partnerships in Nigeria.


Job Summary & Responsibilities:

  1. Marketing Strategy Planning & Execution
  • Develop and implement localized marketing strategies to drive customer acquisition and retention.
  • Manage content marketing for social campaigns and blogs, email marketing, and support affiliate marketing efforts in Nigeria
  1. Content & Copywriting
  • Work with the SEO team to optimize content for search engines to improve rankings for key hosting-related terms.
  • Lead content creation, including blog posts, case studies, and technical guides.
  • Ensure all copy aligns with HOSTAFRICA’s and Go54’s brand voice and messaging.
  1. Social Media 
  • Plan and execute social media campaigns to enhance brand presence and engagement.
  1. Email & Lifecycle Marketing
  • Develop automated email sequences for customer onboarding, promotions, and reactivation.
  • Optimize email deliverability, open rates, and click-through rates.
  1. PR & Brand Awareness
  • Develop and execute a PR strategy to secure media coverage and industry partnerships.
  • Position HOSTAFRICA as a thought leader in the Nigerian tech space.
  1. Performance Monitoring & Reporting
  • Track marketing performance metrics and KPIs to measure success.
  • Provide reports and insights to the Head of Marketing.
  1. Community Engagement
  • Engage and maintain conversations with developers via Discord, Slack, social media, product forums, and meetups.
  • Organize and manage webinars, workshops, hackathons, and networking events to drive engagement.
  • Present at conferences, meetups, and technical events to promote HOSTAFRICA’s vision.
  • Advocate for developer community needs internally, ensuring our products align with their expectations.
  • Work with product and engineering teams to provide feedback and shape the developer experience.

Job specifications (Education, skills, and competencies)

  • 5+ years of experience in marketing, preferably in IT, SaaS, or web hosting
  • Strong expertise in email marketing, content and copywriting and social media
  • Experience with Discord, Slack, or other community engagement platforms
  • Data-driven mindset with proficiency in Google Analytics, HubSpot, or similar tools
  • Ability to work independently while collaborating with remote teams

Personal Attributes

  • Persistent and results-oriented.
  • Ability to manage multiple tasks simultaneously and able to work under pressure.
  • Great attention to detail.
  • Good personal integrity with a high sense of responsibility and accountability.
  • Strong work ethic and willingness to learn in all aspects of the position
  • A desire to learn and improve skills and knowledge
  • Self-confident and Self-motivated.
  • Positive Attitude
  • Strong sense of initiative, requiring little direct supervision.

Monthly gross salary- in range: NGN 600,000 – 800,000

How to Apply

Interested candidates should send their CV and a brief cover letter explaining why they are a great fit for this role to career@hostafrica.com with the subject line: Application – Marketing Specialist
Only shortlisted candidates will be contacted.