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Everyone needs a website

Why everyone needs a website

Have you ever wondered why you hear “everyone needs a website” all the time?

Well, it’s simply because every business should have a website in today’s world. You should see your website, whether you’re a freelance blogger or the owner of a boutique shop, as the main reference point of your business.

It’s the place that potential customers are mostly likely going to go to find out more about you before they contact you.

Showcase and stand out

The three top reasons you need a website are quite simple:

It sets you up for opportunities

A website allows you to display and showcase your services and your expertise in what you do. By including interesting and industry-relevant topics in a blog on your website, you’re enabling networking with other companies and potential customers in your niche, and establishing your authority in your niche. Just don’t forget to update what you’re showcasing as you go along!

Your website is essentially your digital business card and resume

Think about a standard resume that lists your past experiences and your qualifications. Now imagine your website doing just that but with colour, images, clever wording and perhaps even video! Isn’t that a way to put yourself above the rest?

Your website is the image you present to the world

In today’s world, people immediately google something or someone if they’re hearing of them for the first time. Which then means that if they google you, they’ll come across your website and see exactly what you want them to see. This gives you ultimate control over your image and you can curate exactly the kind of presence you want showcased.

Build your website today!

Now that you know it’s a good idea to have a website, it’s time to getting around to building a website. We offer a range of website packages for you to choose from and easily build your own website with our user-friendly, drag-and-drop Site Builder.

The Author

Michael O.

Michael is the founder, managing director, and CEO of HOSTAFRICA. He studied at Friedrich Schiller University Jena and was inspired by Cape Town's beauty to bring his German expertise to Africa. Before HOSTAFRICA, Michael was the Managing Director of Deutsche Börse Cloud Exchange AG, one of Germany's largest virtual server providers.

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