Odoh Christopher
2min Read

Nigerian ‘X’ Content Creators Celebrate Twitter Ads’ Revenue

Nigerian 'X' Content Creators Celebrate Twitter Ads' Revenue

Twitter, now known as ‘X’, has brought a lot of joy to Nigerian content creators. They are now getting paid for displaying ads in their posts. This payment program began in the US and has now expanded worldwide.

Individuals who create content on Twitter and have a substantial number of followers are now receiving money for their efforts. To qualify for payment, they need to have a minimum of 500 followers and set up a special account called Stripe. Additionally, their posts must be viewed many times.

However, not everyone is eligible to receive payments. There are specific rules to follow. Creators must have high-quality content that meets certain standards like having not less than 500 followers and 5,000,000 views on their posts every 3months. They also need to pass a review to ensure their content is appropriate and valuable. Also, users need to be verified or have a subscription to Twitter Blue to get paid.

While content creators are excited about the payments, ‘X’ has mentioned that they have the right to end the payment program. This could happen if there are business reasons or legal issues. This serves as a reminder that the program’s future could change.

In a show of evidence and appreciation, Nigerian creators are sharing screenshots of the money they’ve received.

Image of evidence of payment from Nigerian Creators on Twitter "X"

This goes beyond just money – it’s also about acknowledging their hard work. As this program is still new, people are curious to see how it will impact Twitter in Nigeria.

Impacts of “X” Ads revenue from Twitter in Nigeria

The introduction of ads revenue from Twitter, now referred to as ‘X’, in Nigeria is expected to have several impacts on the local content creation landscape and the broader social media community. Below are the impacts on Nigerian creators:

  1. Financial support for content creators.
  2. Recognition and motivation for content creation.
  3. Potential for diversified and innovative content.
  4. Professionalization of content creation.
  5. Increased user engagement and interactions.
  6. Challenges in maintaining content quality.
  7. Barriers to entry for smaller creators.
  8. Potential misuse for profit-focused content.
  9. Competitive landscape among social platforms.
  10. Economic contribution through creator earnings.
  11. Evolution of the content landscape.
  12. Building a sense of community among creators.
  13. User satisfaction with rewarded creators.
  14. Development of diverse monetization strategies.
  15. Focus on maintaining content authenticity.

Overall, the impact of ads revenue from Twitter in Nigeria is likely to be multifaceted, with both positive and potentially challenging outcomes. The success of the program will depend on how well it aligns with the needs and aspirations of Nigerian content creators and the broader Twitter user base.


The Author

Odoh Christopher